Farmville/Cityville Research - Consumption

The creators of Farmville and Cityville are a company called Zynga. It was created by Mark Pincus in 2007 to enable social gaming. Farmville and Cityville are two of Zyngas most successful games. It's free to play but to get extra cash it is optional to pay for it with real money. Both Farmville and Cityville have had positive reviews because it's so easy to play and is very addictive. On Farmville there are over 80 million players and on Cityville there are 48 million players with suspicions that it will become more successful than Farmville. It is played Casually and Socially in that you can befriend people from Facebook as "Neighbours" and post achievments on your Facebook Wall. Both games allow you to create your own experiences of becoming a successful farmer and a successful city mayor.